Two darts in the center of a target. Animated.

Setting marketing goals that are realistic and achievable is crucial for success. Otherwise, you will be overwhelmed by the sheer amount and tasks on your plate and won’t be able to execute them past February. 

The solution?

Make a list of goals, and then pull the most important ones you want to focus on. Start with a few rather than going for every single one. The more you accomplish, the more you can add to your list. 

That being said, here are 16 marketing goals that Loopify can help you tackle in 2024.

Marketing Goals List for 2024

1. Nurture newly gained leads

Separate leads from your customers by adding them to a separate segment because they need to receive separate communication. Nurture them with a welcome campaign. This is the perfect time for them to learn more about your brand. By educating them, you slowly guide them on their journey to the consideration phase.

A welcome automated campaign in Loopify.

Make sure you don’t just drop material in their lap; allow them to interact and engage with you. Ask what they are interested in and send that type of content.

2. Target customers with personalized retailer emails 

Use a single email and personalize its sender, images, text, and contact information to communicate in the name of different retailers.

An example of how content personalization works, showing an email and retailer collection variables and how they will be replaced with retailer information. Illustration.

Set up your account collections for different retailers, sales reps, and success consultants, and enjoy the simplicity of having to create just one email instead of tens (or hundreds) of emails and replace the info in each one.

3. Become better at personalization

Knowing how to serve content that your customers want will make you successful because they’ll keep coming back for more. Bear in mind that personalization does not mean being creepy and invading people’s privacy. Personalize using only what you need and what you have permission to use. 

Let’s say a customer has signed up for your puppy training course. You can send them personalized emails about feeding their puppy or tips on the best toys for small vs. large pups. And if you know the dog breed, you can even segment your email to send different tips to different customers based on the breed they own.

Example of segmented email for two different dog breeds.

Here’s an example of how your subscribers will receive emails segmented by dog size. Large dog owners will receive toy suggestions for big chewers, while those who own small dogs will get suggestions for small pups.

4. Say thank you to loyal customers

Loyal customers are priceless. Staying at the top of the minds of satisfied customers is necessary, especially if you want them to keep coming back or recommend you to other people. You can find simple ways to show your customers that you are grateful they chose you. Send gift coupons, thank you notes, or discounts. 

Text message displaying emojis using UCS-2 encoding.

You can create special campaigns for your customers that give them access to exclusive content, tools, perks, sneak peek into new features and discounts if they are a part of your club. 

5. Automate repetitive tasks

One of the main uses of marketing automation. Don’t waste time on tasks that can be automated. Schedule and time your upcoming campaigns, automatically update or import contacts, and automate alerts to stay in the loop with the campaign. All of this saves you time and lets you focus on other tasks.

Drag and drop blocks to create automated campaign in Loopify.

6. Follow up on purchases or abandoned carts

Use your custom or transactional data to follow up on people with personalized emails, related item offers, promotions, or back-in-stock products. It’s a great way to increase engagement and conversion rates.

Create automated campaigns to remind those who left items in their cart to complete the purchase. You can accompany your emails with recommended products or special discount codes. Note that you shouldn’t overdo it with discounts every time people leave their cart. They’ll get used to this and delay their purchase intentionally, knowing they’ll get a discount. 

7. Create referral programs with a coupon reward system

Word-of-mouth marketing is the best thing you can do for your brand. Let loyal customers become brand ambassadors and share your business with their friends, family, and colleagues. And the best part is that Loopify doesn’t record anything until the referred person decides to join in. We care about privacy and love following GDPR laws!

The bonus part is that you can automate the referral process and spice it up with coupons sent via text both for your brand ambassador and the person who joined in. As soon as someone signs up, they’ll receive their coupons, and the reward is up to you, a discount, gift, or a special offer. Whatever fits your business!

SMS that notifies and rewards club member for referring a friend.

8. Focus on relevant data to improve targeting and customer experience

Enjoy the flexibility of receiving custom reports about campaign data you deem important straight to your inbox or via FTP—no need to set reminders to go into your account when you can schedule everything in advance.

How does this help you? You get all the information you need right away to improve your customer experience and targeting. No more wasting time by going through everything to find the information you actually need.

9. Get customer feedback

This helps you keep the conversation going. By requesting customer feedback, you can improve the products or services you offer. One of the easiest ways you can get feedback is to create a landing page form (you can include calculations if you want) and link to it in your emails.

Survey form created in Loopify.

Set up to get alerts whenever someone leaves a review or gives you feedback. This way, you can promptly follow up on negative reviews, which can get you more information on what went wrong in that person’s experience with your business. Plus, you can use positive feedback and reviews as testimonials, with the customer’s approval, of course.

10. Open up to the opportunities new channels offer

The new year can be the perfect time to expand your reach and consider adding another channel to your marketing mix.

It can be anything from a new social media channel and SMS marketing to mobile coupons and direct mail. Weigh in the fact where your customers hang out or if you have the resources to tackle it. Incorporate different channels into your automations and create a smooth experience for people who go from one channel to another.

Tip: If you are new to marketing automation, follow our guide on getting started the right way.

11. Implement automation the right way

When talking about automation, managing repetitive tasks is the least of it. To get the most out of your campaigns and automation, you need to use automation tools the right way.

12. Extract better insights from your data

Use the different reports Loopify offers to extract important insights about your customers and how they interact with your campaigns.

Go through your single campaign reports, for example, for email or pages, and use this detailed info to learn more about your customers’ preferences and behavior, and then update your contacts with the new information.

Use the general reports to get an overview of how your campaigns perform per channel, see which ones are successful and which ones aren’t. This will tell you where you need to stop spending your resources and where you need to invest more.

P.S. Don’t forget the custom reports I mentioned above 😉.

13. Increase landing page conversions

Get creative and versatile with your landing pages. Sure, they are great for sign-up forms, but their potential is so much bigger when you create them the right way. You can tease product launches, offer downloads, create quizzes, surveys, questionnaires, and more.

Sign-up form created in Loopify.

14. Improve your email deliverability

Take action to prevent being marked as spam by email spam filters. Go through the list of tips and start implementing stuff you haven’t done so far. 

Checklist with dos and don'ts on how to avoid email spam filters.

Here’s what you should do:

  1. Have consent to send emails
  2. Introduce double opt-in for sign-ups
  3. Use your own domain to send emails
  4. Add recognizable senders
  5. Use a real reply-to address
  6. Pay attention to your sending frequency
  7. Pay attention to the number of emails you send
  8. Let subscribers know what to expect
  9. Segment your content
  10. Clean up your email list
  11. Test each email before sending
  12. Add an option to display email in the web browser
  13. Devote time to craft the subject line
  14. Add alt text to images
  15. Include an unsubscribe link
  16. Include your business office address
  17. Use a reliable ESP
  18. Check to see if you are blacklisted
  19. Ask subscribers to whitelist you
  20. Follow best practices for creating HTML emails
  21. Check your email deliverability

Here’s what you should stay away from:

  1. Using caps in subject lines and content
  2. Sending to previously bounced emails
  3. Using embedded forms
  4. Adding attachments to emails
  5. Using exclamation points to stress emergency
  6. Buying or renting lists of email contacts

15. Send instant notifications to customers

With Loopify’s Notify app, you can send predefined email and SMS messages to your customers in an instant. Think of it as a quick alert or notification you need to send out straight away without the need to create an entire email or SMS campaign.

SMS reminder about car pick up sent via Notify in Loopify.

It’s great for businesses that have to notify customers about their car service dates, pickups, appointments (doctor’s, hair, spa), or whatever you need to alert the customer of. Select one of your pre-written messages, choose the contact, and send. Use variables in your pre-written templates, and you get personalized notifications for each customer.

16. Optimize the way you handle your target audience

Improve your contact list organization. This is a super important step that affects your marketing as a whole.  It’s a good idea to start the new year by going through your contacts list. Use your campaign reports to manage your contacts based on campaign events.

Segment customers only.

You can choose to group and delete hard-bounced contacts or those that have unsubscribed. Loopify automatically stops sending to contacts who have unsubscribed or hard-bounced. However, we still recommend cleaning up your list from time to time.

By keeping your contacts up-to-date, you improve your open, click, and engagement rates and reduce the chances of being marked as spam.

Go ahead and choose what you want to focus on in the new year. Adapt these to create your own specific marketing goals that will help you grow. Test and try new things, and you may be surprised to learn what works for your business.